Trailer Watch: Super 8 first teaser trailer (updated!)
Today we get our first look at Super 8, the secret collaboration between J.J. Abrams and Stephen Spielberg.
Yeah, I don’t know either.
The summary from the Wikipedia article: In 1979, a train carrying important cargo from Area 51 is destroyed, causing all contents to be unleashed upon the world.
Not much help, really, but let me add a few things. Abrams has already started with a viral campaign similar to the one he launched for Cloverfield in 2007, starting with one website, The Scariest Thing I Ever Saw. As of right now, I can’t get anything to happen there; it asks a lot of DOS-type Y/N questions and then stops on a file-loading screen. However, with the slow speed of the counter, we may see something on the site within a few days. In fact, at least one site has already calculated when we may be seeing the counter end. There are some potential spoilers over there, so don’t click that link if you’d rather figure stuff out for yourself.
I’m just hoping the title doesn’t allude to the entire film being filmed on or pieced together from Super 8 footage. I doubt that Abrams would go with the same gimmick twice however (at least until the eventual Cloverfield 2).
Updated: So the countdown ended at 11 pm EST on the 13th. And this just gets weirder. (Spoilers ahead. I am going to give you all of the answers that the folks at Unfiction, Super 8 News, and I have figured out so far. If you want to figure this stuff out for yourself, head over to the website above. WARNING: I do lay it ALL out for you.)
Once the countdown ended, a whole list of executable files showed up. Unfortunately, only two commands worked, .REENTER which led to a currently non-functioning DEVICE prompt, and .PRINT. Sadly, at this point you can only print one of the executable files, RSCOM8. By printing this you are given two newspaper clippings, that judging from their contents, were produced sometime shortly after JFK gave his Nuclear Test Ban Treaty speech. That occurred in 1963, while the movie will be taking place almost 20 years later.
Also advertised in the paper are a frozen treat known as ‘Rocket Poppeteers’, which, when typed into a browser, leads to a website that isn’t active..yet (shades of Slusho). At the bottom of that advertisement is a coupon that has an address in Minot, ND to become a Rocket Poppeteer. I will be sending mine in today, and I’ll let you know what, if anything, happens.
Finally, looking at the newspapers, you notice that there are a lot of black marks and four xs. Lining up the x’s on each sheet, and cutting out the black marks, you will receive a downright creepy message.
“no certainty if a live may be after us we go underground”
From all of this, and the fact that I stayed up til 2 am while this was collectively figured out over two websites and a wiki, I think JJ Abrams has done another brilliant job of marketing one of his films. There is already a lot more speculation flying about. Is the “Coop” Cooper in the Poppeteers ad really Gordon Cooper, who later made claims about UFOs and mind control of children? What does that mean in reference to the child glimpsed in the camera lens at the end of the trailer? Is the movie going to have anything to do with the fact that a UFO was supposedly found at the Air Force base in Minot, ND? And is the underground in the message at all a reference to Dulce, NM?
It’s almost guaranteed that some of these are red herrings, but the fact that so many have come up, merely days after the trailer came out, is evidence of how well planned this campaign is. And who knows? May 15th is the anniversary of when Gordon Cooper was first launched into space, so maybe we’ll be seeing something happening again soon.
In: Columns, Movies · Tagged with: JJ Abrams, spoilers, Steven Spielberg, trailer, viral campaign, what did I just watch?